With spring looming, perhaps it’s time to re-think the national obsession with seasonal gifts and souvenirs.

Once a virtual national pastime, the cyclical ritual of obligatory gift-giving could be consigned to history within a matter of years, according to a recent survey conducted by MyNavi.jp.

According to the survey, close to 70 percent of 1,000 respondents believe that traditional and seasonal gift-giving has become redundant.