Factory-to-patisserie chain operator Chateraise Co. is gearing up for overseas expansion with plans to open 200 shops in Thailand and boost overseas sales to 50 percent of its total revenue in the next 10 years.
The company, which runs over 500 outlets mainly in Japan, has recently opened its second shop in Bangkok and is seeking franchisees to accelerate store expansion in Southeast Asia's second-largest economy.
In the past two years, Chateraise has tapped the markets of eight countries and areas across Asia, opening more than 30 shops.