Donate more. Invest in the future of society.
This is the call being made by a network of nonprofit groups, local governments, companies, universities and other entities across Japan as they join hands to organize projects nationwide mainly in December to foster the "culture of giving."
Under an awareness campaign dubbed "Giving December," organizers want to inspire the public to give in a country where the spirit of donating may not be as deeply rooted as in the United States and Europe.