The rise and — so far — fall in popularity of Tokyo Gov. Yuriko Koike’s Kibo no To (Party of Hope) comes as no surprise in Osaka, where her ability to govern effectively, as opposed to deal with the media, has long been in doubt.

Like former Osaka Mayor and Nippon Ishin no Kai co-founder Toru Hashimoto, Koike, an ex-television announcer, knows how to speak to the camera. Unlike the bombastic Hashimoto, Koike’s measured tone made her conservative and right-wing social leanings and associations seem less threatening to some viewers. Her speech often includes English buzzwords that can sound pretentious, unlike Hashimoto, who mostly avoided English jargon in arguing his points, like the lawyer that he is.

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