Hotel Sha La La is one of Okinawa's newest hot spots, enticing tourists with its castle-like structure.
The hotel owner's hospitality and the popular night view of the surrounding chrysanthemum fields are also attracting many foreign and domestic visitors, with its room occupancy rate consistently at or about 80 percent in August.
Originally a so-called love hotel, which offers short-time accommodations for couples, it was later converted into a tourist hotel, getting its new start in April.