With the government's drive to create more flexible and effective working environments, investment companies have been setting up funds to invest in companies focusing on job market reforms, including the promotion of women in the workplace.
Fund managers believe that business performance will improve at companies dedicated to labor reforms in response to changes in society, and therefore their stock prices will rise.
The success of such funds could give a boost to government initiatives advocated by Prime Minister Shinzo Abe as part of his economic policies that are aimed at balancing people's lifestyles and ways of working.