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A celebrity western lowland gorilla from Higashiyama Zoo and Botanical Gardens in Nagoya is involved in another promotional blitz — this time a picture book for children has been published to raise public awareness of the need to protect endangered species.

Dubbed an ikemen, which means “hot guy,” due to his well-defined facial features, Shabani the gorilla is attracting throngs of visitors to Higashiyama Zoo. A photo book featuring him has already been published.

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