Photos of a dimly lit Uji Bridge at night, sacred horses walking on the front approach to the shrine, artists performing court music and dance.

These are among dozens of images depicting scenes at Ise Shrine that have been uploaded to its Instagram account, while on Facebook, Ise Shrine posts various events and provides an explanation of its history and how to offer prayers.

Ise Shrine in Mie Prefecture has been increasing posts on its social media and video sites ahead of the G-7 summit of industrialized nations in May, hoping the event will attract more youngsters and overseas visitors to the shrine.