Organizers reveal emblem for 2020 Tokyo Olympics


Japanese organizers revealed the emblem of the 2020 Tokyo Olympics on Friday, five years to the day before the opening ceremony.

The emblem is based on “T,” standing for Tokyo, tomorrow, and team.

It was designed by Japanese artist Kenjiro Sano.

The ceremony was held at the Tokyo Metropolitan Government office in the Shinjuku district and was attended by Tokyo 2020 Games Organizing Committee President Yoshiro Mori, Tokyo Gov. Yoichi Masuzoe and IOC Vice President John Coates.

“(The) emblem reflects the vibrant nature of the city and the welcoming spirit of its citizens,” Coates said.

Tokyo’s preparations have been bogged down lately by controversy over the planned new National Stadium. After initially selecting a design by award-winning architect Zaha Hadid, the government last week scrapped the design amid spiraling costs that soared to ¥252 billion — almost double the government’s initial estimate.

Construction of the stadium was supposed to begin in October and be completed in May 2019 in time for that year’s Rugby World Cup.

The government will now have to choose a new design through an international competition, meaning the new National Stadium won’t be finished until spring 2020.

  • Al_Martinez

    Has kind of a cold, almost totalitarian feel to it–very Abe-esque.

    • Ken Foye

      Before politicizing this in some anti-Abe way, remember that neither he nor the government designed the emblem. It was designed by a private citizen. It was chosen out of many submissions. It was given final approval by the IOC.

      Having said that, I think the emblem is awful. It’s ugly, uninspiring, and (I agree with you on this) cold.

      • Matt Trigg

        It’s Suave and Minimalist! Every Graphic Designer’s wet dream.

  • J.P. Bunny

    At first glance it looks like some sort of company logo. Upon later viewing, can’t really decide what it is supposed to be. Can make out the T with some imagination, but no way does the vibrant nature of the city and welcoming spirit of its citizens present itself.

  • Tangerine 18

    It looks like the logo for an in-flight glossy magazine, interior furnishings or kitchen equipment, something like that, rather than the Olympic Games. Not bad in itself but lacking warmth or a feeling of passion.

  • At Times Mistaken

    Many say the design closely resembles the “Théâtre de Liège” logo.