Takeshi Matsunaga is an aspiring entrepreneur who until four years ago did not give much thought to tradition.
He studied at a prestigious university, hoping to land a consulting or advertising job. He took a one-year leave from his studies to do business in China, and then Cambodia, immediately after the Great East Japan Earthquake and tsunami.
Once he left the country, however, he came to feel he wanted to do something for Fukushima Prefecture, where he had grown up and left after high school in search of opportunities and challenges.