Young entrepreneurs with experience abroad are coming up with tourism services tailored to the tastes and cultural backgrounds of foreign visitors to Kyoto, Osaka and other spots in the Kansai region.
"We shouldn't force the Japanese way" of offering hospitality on foreign tourists, said Kentaro Suda, president of Freeplus Inc., an Osaka-based travel agency that arranges tours for visitors from abroad.
"Even in hot springs, Thais feel very uncomfortable about taking off their clothes in front of other people, while Vietnamese don't like tempura," Suda, 30, said.