Panasonic focuses on greener, safer, better living for people in smart towns


Since the founding of the company in 1918, Panasonic has been following its basic management philosophy of contributing to the progress of society and the well-being of people throughout its worldwide business operations. With its corporate activities always centered on people, the company will continue to provide better living for its customers.

This is the unwavering commitment Panasonic has made over many years, and it is crystallized in company’s corporate slogan: “A Better Life, A Better World.”

In all these efforts, Panasonic has vigorously pursued a never-ending quest to ensure safety, quality and comfort for the public while offering a wide variety of products and services. And with the progress made in consumer electronics, the company has worked very closely with the IEC to establish and promote international standards.

Panasonic’s endeavors in electrical safety are not limited to consumer electronics. For example, in the housing area, the company is providing a comprehensive solution that offers the capabilities of energy creation and storage as well as energy management, which connects all of the devices in a home together. Consequently, the company has made significant contributions in the establishment of international standards for the Home Energy Management System (HEMS), which plays a central role in harmonizing “ecology” and “comfort” by controlling the entire home.

Today, Panasonic is expanding its “smart” solutions beyond the home. In Fujisawa, Kanagawa Prefecture, a city about 50 kilometers from Tokyo, Panasonic is constructing the Fujisawa Sustainable Smart Town, and people are already living there. For- this smart town, the company has set very aggressive environmental targets: To reduce CO2 emissions by 70 percent, cut daily water consumption by 30 percent and reach a renewable energy utilization ratio of over 30 percent — all without lowering quality of life. Panasonic’s initiatives in this unique town will be showcased at an exhibit set up at the Tokyo International Forum during the IEC General Meeting.

Currently, we see a variety of Smart City projects being developed in many parts of the world. But to expand Smart City initiatives beyond national borders, it is essential to establish international standards. Consequently, the company is resolved to work in close collaboration with the IEC on this vital task.

Furthermore, to effectively address global issues such as water shortages, increasing greenhouse gases and air pollution, Panasonic is fully engaged in a variety of research and development projects. These new, greener technologies include, for example, water purification systems that incorporate a photo catalysis method as well as artificial photosynthesis systems. By advancing this work, the company is aiming to further contribute to better lives of people and a better society.


Download the PDF of this IEC General Meeting in Tokyo

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