Capturing overseas sales


Fuji Electric Co. is an electrical manufacturer specializing in five technology fields: power generation/social infrastructure, industrial infrastructure, power electronics, electronic devices and food and beverage distribution. Fuji Electric Co., Ltd aims for compatibility between high-tech innovation and global standardization.

Therefore, the company set up the specialized section to promote international standardization in their business field and established an international standardization committee in April 2014.

“We are accelerating our efforts to obtain certification of conformity of our products with international standards. For example, we are working on increasing our overseas sales ratio to more than 50 percent by 2017,” said Tatsunori Takahashi, who serves as the senior manager of the International Standardization Department and secretary general of the standardization committee.

Power semiconductors and power electronics are the core products that Fuji Electric offers to contribute to the reduction of emissions (e.g. CO2) by factories, as well as to improve energy conservation in data centers, stores, environmentally-friendly vehicles and trains.

Yasutoshi Yoshioka, a manager in the Standard Technology Development Department, has been a member of International Special Committee on Radio Interference, or CISPR, since 2008, and since 2013, he has been leader of a project team under IEC/TC82 working to develop an electromagnetic compatibility standard applying to photovoltaic power generating systems. He is also involved in the standardization activity on the protection of electrical power supply systems and the enhancement of power quality.

“The promotion of international standardization as well as the establishment of the global certification business will be a great advantage for Japanese electrical manufacturers,” he said.

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