Scale maker Tanita to open first health food restaurant in China

Kyodo, Staff Report

Tanita Corp., the Japanese scale maker known also for its health food cafeterias, said Wednesday it will open its first restaurant in China in cooperation with a fitness equipment company there.

The restaurant in Shenyang, Liaoning province, will open next Monday to provide low-calorie, low-sodium meals for consumers in northeast China, where sales of health-related products have grown amid the rise in obesity among young people.

The 120-seat restaurant will offer a 500-kilocalorie daily Japanese lunch special costing around ¥300. Body fat and other health scales will be available for use, along with dietary experts who will offer free consultations.

Tanita started selling scales in China through a subsidiary in Shanghai in 2006. After a 2010 book listing recipes in use at its health food cafeterias became a hit with over 4 million copies sold, Tanita made the meals available to the public by opening a restaurant in Tokyo’s Marunouchi business district in January 2012.

The dishes are now available at six restaurants in Tokyo, Osaka, Fukuoka, Sapporo and Kyoto.

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