• Kyodo

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While there are many “yuru-kyara” mascots created to promote prefectures and municipalities nationwide, the one for Shimane Prefecture has grabbed public attention as rice-paddy art.

Shimanekko, a cat mascot with the roof of the renowned Izumo Taisha shrine on top of its head, has been created as a two-dimensional art on a rice field in the city of Izumo, with different colors of rice species planted to reproduce gradation.

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