In a stroke of genius, travel-deal website TravelZoo, in collaboration with the Hawaii Tourism Authority and tokustasu pioneers Tsuburaya Productions, has enlisted serious star power to promote its current Hawaii travel packages.
Targeting a wide range of would-be travelers, the “Ultra Hawai’i ” campaign follows the well-loved characters from the generation-spanning Ultra series as they engage in classic tourist activities on the main Hawaiian islands of Maui, O’ahu, Kaua’i and Hawai’i.
For a look at how the Ultra family spends its time off, click over to the campaign site and travel along with Ultra Dad, Ultra Mom (yes, they really do exist in the series), Ultraman Taro and even their alien cohorts — the friendly, spindly-fingered creature Pigmon and the pincer-handed Alien Baltan.
Best of all, their special moments have been chronicled on their YouTube channel and set to the Ultraman theme song, played on ukelele no less. In true Japanese fashion, they pack a lot into their vacation, which includes surfing lessons, hula dancing, poolside yoga, a friendly game of golf and a side trip to the volcanic terrain of Kīlauea, which surely must feel like a home away from their extraterrestrial home.
The campaign is both hilarious and touching in the way it humanizes the superheroes as they shoot selfies in a gelato shop and are moved by an afternoon of whale watching. In rare moments away from the universe-saving day jobs, the family take in romantic sunsets and even Baltan Seijin, one of Ultraman’s archenemies, can put aside their differences to attend an intimate Ultra wedding on O’ahu. The beauty of Hawaii clearly brings people together.
The Ultra Hawai’i campaign runs until July 18. Oh, and there’s an island-hopping stamp rally. Collect ’em all and get a special campaign souvenir.