new projects

Out of this world sweat

Otsuka Pharmaceutical Co. is participating in a Lunar Dream Capsule Project with its representative beverage Pocari Sweat, to send children’s dreams and messages to the moon.

The project kicked off on May 15 and project staff will visit schools around the world to collect wishes for “dream capsules.”

Children can send in their messages to the official website under the section Lunar Dream Messenger (lunar-dream.com ).

They also have the option of sending it via cellphone by accessing the Web page when the moon is out and typing in their messages. To send their submissions, they have to turn their cellphone toward the moon before pressing send.

Messages can be submitted until May 2015 and the rocket carrying the capsules is scheduled to launch from Florida in October 2015.

Designed in the shape of a Pocari Sweat can, each dream capsule weighs 1 kg and comes with a dream ring, a message plate and some Pocari Sweat powder.

The cans are made of titanium and are specially made to withstand the harsh weather on the moon, where temperatures can reach 110 degrees in the daytime and minus 170 at night.

The messages collected will be embedded as data on 120 titanium plates and the dream rings are the keys to unlock the capsule. All 10 dream rings will be managed and kept by Lunar Dream Capsule Project members.

Pocari Sweat has been actively involved in aerospace for many years. In 2001, it filmed the first “space commercial” aboard the International Space Station. With the successful launch of the Lunar Project, Pocari Sweat will be the first beverage to land on the moon.

The Pocari Sweat powder included in the capsules represents the company’s dream of using water from the moon to dissolve the powder and make Pocari Sweat.



EU health care program

The European Union will host a business mission focusing on European health care and medical technology at the Hilton Tokyo under the EU Gateway Programme, which is managed by the European Union.

Some 40 companies from EU member states will present their products and technologies during a two-day exhibition on May 27 and 28 and hold meetings with potential partners.

In addition to the exhibition, the EU will provide the companies an opportunity to learn about the Japanese market and business customs through briefings and site visits.

Visitors to the exhibition will be able to meet and talk directly with representatives of the European companies.

A wide variety of innovative products and technologies will be on display, such as diagnostic equipment, therapeutic devices, surgical instruments, implants and dental implants, monitoring systems, 3-D imaging systems and wheelchairs.

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