You're the entrepreneurial type, let's say, ambitious but a little unsure of yourself. What field is ripe for your energy and enthusiasm?

Have you considered pharmaceuticals? You could do worse.

It's a ¥9.3 trillion-a-year market in Japan. The Japanese have a long history as eager consumers of medicine. It goes back to ancient times, when kampō (Chinese medicine) boasted not only curative powers but the cachet of an admired civilization. Today of course it's "Western" medicine, with perhaps something of the same cachet.