Kazuki Suzuki, a 32-year-old oyster farmer from Ishinomaki, a city washed off the coast of Miyagi Prefecture by the March 2011 earthquake and tsunami, has been marketing his produce through his Yahoo! page for about a year now.
He is just one of a rising number of local young fishermen who are turning to IT to thrive since the disaster disrupted traditional fishery operations.
Ishinomaki was well-known for its rich marine resources and shellfish farming, once hosting more than 200 food-processing firms.