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The government should take the initiative to promote made-in-Japan Western confectionery overseas as a part of its Cool Japan campaign, Kin Bi-leng, a well-known Taiwanese critic based in Japan, said Wednesday during a government-hosted meeting to discuss promotional strategies.

Spearheaded by the Ministry of Economy, Trade, and Industry, the Cool Japan campaign has so far mostly focused on spurring global interest in Japan’s creative content industries, including manga, “anime” (animation), music and fashion.

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