Sheryl Sandberg does not do things by half-measures. So when the chief operating officer of Facebook and the most high-profile businesswoman in the world publishes a book she does not sit back, give a few interviews and let the glowing reviews flow in. No, Sandberg tries to start a fully fledged social movement.

For the ambitious executive’s tome, “Lean In,” published this month, aims to be no ordinary book. Certainly it’s been helped by a far from ordinary marketing campaign. Sandberg and her team want to create a network of “Lean In circles” all across America made up of women in their 20s and 30s eager to absorb the lessons and wisdom of the staggeringly successful (and fabulously wealthy) Sandberg.

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