You'd think that with the vast amount of information out there connecting home energy use with global warming, consumers would be more into insulation, solar power and super-efficient furnaces.
Even the prospect of saving money by using less energy has not proved to be a sufficient inducement to the vast majority of homeowners.
This is not surprising to Paul Atchley, a psychology professor at the University of Kansas who has spent the past five years developing ways to get college students and the general public to stop texting while driving.