Hold the Botox! The latest rumors swirling around the Kremlin suggest Vladimir Putin needs a makeover, dropping his macho, macho man refrain in favor of some crinkly-eyed gravitas.

Putin's usual sky-high ratings have been slipping, the people around him are constantly pestered with questions about his health and gossip persists that powerful behind-the-scenes string-pullers, known as the elite, are locked in an ugly struggle over the country's direction.

What's a 60-year-old president to do? The answer comes in a purportedly secret Kremlin policy paper: Forget the jet-piloting, bare-chested hunter look. Cue the wise elder statesman.