OSAKA – Sharp Corp. will start selling the world’s largest liquid crystal display TV in the United States later this month, looking to strengthen its brand through sales of the 90-inch behemoth.
The Aquos LC-90LE745U, which is expected to retail at more than $10,000 (nearly ¥800,000), will be manufactured at the company’s plant in Sakai, Osaka Prefecture, Sharp said Wednesday.
The screen measures about 1.15 meters high and 2 meters wide, and can also display 3-D images. The company said it is targeting individuals who watch sports and music programs. “There were calls for a 90-inch model after the release of the 80-inch” set last October, a Sharp official said.
The manufacturer has been focusing on sales of large-screen TVs in overseas markets and said it holds a roughly 70 percent market share in the United States for sets larger than 60 inches.
In April, Sharp unveiled a new line of large-screen LCD TVs for the domestic market, but the largest of the new Aquos TV G series is 80 inches. The company is shifting toward the growing and more profitable LCD market.