Sony sets up executive leadership campus in Singapore


Sony Corp. has established its first leadership campus outside Japan to train executives with skills to grow the company’s business in Asia’s emerging markets, company officials said.

The company expects to invest about 4.5 million Singapore dollars ($3.5 million) over the next three years for the Sony University campus in Singapore.

Between 70 and 100 Sony executives a year, mainly from Asia, will undergo training for three to six months at the Singapore campus, which occupies nearly 315 sq. meters on the ninth floor of an office building in the western part of the island state. The first training session is expected to take place from March.

Executives from across Sony’s businesses will be sent to the Singapore campus for training and executives from Japan will also be sent there if they focus on emerging markets.

“As Sony looks to expand our business in the Asia-Pacific, Middle East and Africa region as well as other emerging markets such as China, India and Latin America, this requires strong leaders to drive this growth plan,” Narihiko Uemura, managing director of Sony Electronics Asia Pacific Ltd. in Singapore, said in a speech at the opening ceremony of the campus.

In the past, Sony executives from the region used come to Singapore for regional training programs, while those holding more senior posts would go to the United States or Japan for leadership training.

“Our focus here in Singapore is to develop a new generation of managers for emerging markets,” Osamu Kishimoto, senior general manager for global human resources development at Sony Corp., said.