NEW YORK — A group representing artists, businesses and promoters from Japan recently launched Club Kanazawa, a membership program — with concierge services — highlighting the ancient Japanese city's assets to entice American and other international tourists to visit.

"Our goal is to plant a seed of interest," Kenji Yoshii, president of the Cooperative Association for Promotion of Kanazawa Kaga Maki-e, said of the Club Kanazawa concept.

The club, he explained, aims to provide visitors unique chances to interact with the locals and craftsmen for "intimate and unforgettable travel experiences."