Mobile phone shipments in Japan rose 6.3 percent in 2010 from a year earlier to 33.28 million units, marking the first rise in three years, due to the popularity of smart phones, an industry body said Tuesday.

Shipments of cellular phones came to 32.20 million units, rising 5.8 percent from the previous year, while 1.07 million personal handy phone terminals were shipped, an increase of 26.1 percent, the Japan Electronics and Information Technology Industries Association said.

The figures only cover Japanese companies and don't include popular iPhone manufacturer Apple Inc. and Samsung Electronics Co. of South Korea.