The Toyota Prius retained the top position in new passenger car sales for the 15th consecutive month in August as its fuel-efficiency continued to attract consumers, industry bodies said Monday.

The hybrid hatchback sold 22,263 units, helped by government tax breaks and subsidies for purchasers of environmentally friendly cars, according to data from the Japan Automobile Dealers Association and the Japan Mini Vehicle Association.

The Honda Fit compact ranked second with sales of 17,258 units, followed by the Daihatsu Tanto minicar in third at 14,783 and Suzuki WagonR minivan at 13,455.