OSAKA (Kyodo) Sharp Corp. said Thursday it will start marketing its 3-D liquid crystal display televisions in Europe in early September.

It plans to launch 46-inch and 60-inch models of the Aquos Quattron 3-D series with its innovative four-color LCD panel technology in Britain and Germany, the Osaka-based company said. Expected market prices are not available.

Competition among 3-D TV makers in Europe is likely to be intense with the entry of Sharp, as Sony Corp., Panasonic Corp. and Samsung Electronics Co. have already entered the market.

Sharp meanwhile announced it has concluded a sponsorship contract with the Union of European Football Association as a “EUROTOP partner” to become a top-graded official sponsor for the governing body of soccer in Europe, with the aim of enhancing its brand awareness and promoting sales of its LCD TVs and other products.

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