Japan is already wild for Apple Inc.'s latest iPhone.
Preorders began Tuesday at 5 p.m., and the early rush for the iPhone 4 led to long lines around Tokyo and overwhelmed computer servers struggling to keep up with demand.
Customers were instructed to submit reservations online with Softbank Mobile Corp., the iPhone's exclusive domestic carrier, or at any of its retail outlets. The country's seven Apple Stores were also taking preorders ahead of the June 24 launch.