• Kyodo News

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Sharp Corp. and Mitsubishi Electric Corp. on Monday took the wraps off 3-D liquid crystal display televisions that will hit the market this summer.

Sharp said its 3-D TVs, which use proprietary four-color LCD panel technology, will go on sale July 30. Mitsubishi Electric hasn’t set a release date yet, saying its laser-based TVs equipped with 3-D viewing technology will be sold sometime in the summer.

Competition over 3-D TVs is likely to be intense this year with Panasonic Corp. and South Korea’s Samsung Electronics Co. having already rolled out their own models. Sony Corp. meanwhile is set to enter the market this month. Masafumi Matsumoto, executive vice president in charge of Sharp’s audiovisual systems business, played down his company’s belated entry into the market, saying Sharp is banking on its four-color LCD panel technology to boost sales.

The technology developed by Sharp uses four primary colors, adding yellow to the conventional red, blue and green, to enhance the brightness of 3-D images.

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