Fans of Doraemon wanting to see video of the robot cat in 3-D for the first time will have to travel to the Shanghai World Expo in June.

The short 3-D clip will be part of efforts to woo fans in China as Japan seeks to export its pop culture to emerging and other overseas markets.

The Japan International Contents Festival, or CoFesta, will run in Shanghai from June 12 to 23 and feature popular Japanese models, "anime" and pop singers like Juju, Yo Hitoto and Kimaguren.