While electronic makers are scrambling to release 3-D TVs, three-dimensional display technology that requires no special glasses is getting a lot of attention at a trade fair that kicked off Wednesday.

"Hollywood content has been going to 3-D, and I think that wave has come to Japan," Kiyoto Kanda, president and CEO of Tokyo-based Newsight Japan Ltd., said during Display 2010 at Tokyo Big Sight in Koto Ward.

His company is exhibiting a 70-inch 3-D display, which the company says is one of the world's largest. Unlike large 3-D TVs produced by big names such as Panasonic Corp. and Sony Corp. that require special glasses, people can watch three-dimensional images on Newsight's display unaided.