“Fast fashion” undoubtedly became the buzzword of 2009 as Japan’s deflation-hit economy drove consumers away from luxury brands and toward cheap but high-quality apparel.

But don’t expect cheap and chic brands to disappear in 2010, even if the nation manages to start pulling out of its bruising recession.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.