The bleak economic outlook is spurring consumers to pinch their pennies, and in response retailers are offering ever deeper discounts to lure shoppers smarting from pay cuts and worried about the future.

The government in its monthly economic report released Nov. 18 assessed the situation as a state of deflation for the first time in three years.

Saving money has become a priority for housewives, and they are banding together to trade tips on discounts and brainstorm innovative ideas in hopes of riding out the tough economic times.