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The phrase “ka-min-gu 30” is a “Japlish” slogan that has been adopted by a government ministry study group to encourage people to stay healthy.

Ka-min-gu 30 stands for chewing each bite of food more than 30 times, and the group within the Ministry of Health, Labor and Welfare has proposed that it be used as a catchphrase for the ministry’s attempts to promote healthy eating.

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