• SHARE

Sales of low-priced wine are being buoyed by thrifty consumers, who are drinking at home more often instead of dining out.

Particularly popular are domestic wines ranging in price from ¥500 to ¥1,000, prompting bottlers to promote relatively inexpensive wines whose sales can grow even in tough economic times.

Unable to view this article?

This could be due to a conflict with your ad-blocking or security software.

Please add japantimes.co.jp and piano.io to your list of allowed sites.

If this does not resolve the issue or you are unable to add the domains to your allowlist, please see out this support page.

We humbly apologize for the inconvenience.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW

PHOTO GALLERY (CLICK TO ENLARGE)