Despite a dramatic downturn in the economy, plans are in place to expand the number of 7-Eleven stores throughout the North American market with an eye to utilizing some successful formulas that have worked in Japan.
Chief among them is the concept of increasing store density in profitable areas by enticing customers with new products, including offering more variations of fresh-food options — and doing so more effectively.
The world's largest operator, franchisor and licensor of convenience stores, with about 35,000 worldwide, privately held 7-Eleven Inc. became a wholly owned subsidiary of Seven-Eleven Japan Co. in Tokyo in November 2005.