Hennes & Mauritz, which drew long lines with its first Japan store, is hoping to repeat that success by opening a second shop Saturday with collaborative designs from fashion icon Rei Kawakubo.

The Swedish clothing retail chain, which operates 1,700 shops in 32 markets, used to be little known in Japan. But all that changed with H&M's arrival two months ago in Tokyo's Ginza.

Lines of bargain-hunting shoppers snaked around city blocks, drawing about 8,000 people a day, according to H&M. And the lines, although significantly shorter now, are still there — two months later.