• Bloomberg


Sony Financial Holdings Inc. aims to boost policy sales 15 percent to ¥36 trillion by March 2011 as Japan’s insurers struggle to counter declining demand.

Sony Financial, which derives almost 90 percent of revenue from its insurance business, aims to boost the amount for future payouts, a measure of size for Japanese life insurers, by 4 percent annually from the current ¥31.4 trillion as it expects premium revenue to rise, Executive Vice President Hiromichi Fujikata said in a recent interview in Tokyo. The firm also plans to increase its insurance sales force by 5.8 percent to 4,000 people in the same period, he said.

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