The love of rice the Japanese have may partially explain the recent boom behind the "moffle" — a Belgian waffle-shaped "mochi" pounded rice cake.
It may look just like a waffle, but one bite is enough to tell the difference. While the outside is toasted and crispy, the inside contains a thin layer of glutinous mochi.
According to Sanyei Co., which came up with the moffle and also invented moffle makers for both business and home use, the product has been selling so well recently that there are hardly any left in stock.