British retail giant Tesco PLC opened its first supermarket in Japan in Nerima Ward, Tokyo, on Wednesday, looking to challenge the notion that foreign retailers cannot win the hearts of consumers in the world's second-largest retail market.
The Tesco Express in Nerima is being run by C Two-Network Co., a Japanese company Tesco acquired in 2003. C Two-Network owns the Tsurukame supermarket chain, which already boasts 104 outlets across Japan.
Tesco has spread throughout Europe and has already made forays into other Asian economies, including South Korea, Thailand and China. The retailer plans to enter the U.S. retail market, the world's largest, later this year.