• SHARE

Leading businesses, including Matsushita Electric Industrial Co. and Toyota Motor Corp., along with universities and designers have launched a three-year campaign to heighten Japan’s brand image based on its traditional culture.

Pitching “Japanesque modern,” 48 companies, seven schools, 11 industrial groups and 20 individuals set up a promotional council Saturday.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW