Matsushita Electric Industrial Co. said Thursday it will offer the world's first full high-definition 65-inch plasma display panel TVs with a price tag of less than 1 million yen.
The maker of Panasonic products also unveiled a new line of PDP TV sets that have 30 percent to 40 percent cheaper retail prices than last year's models.
The announcement came as rival makers have started previewing their new lineups for the all-important yearend shopping season. The world's largest PDP-TV maker aims to hold onto its dominant position by selling more affordable models.