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Matsushita Electric Industrial Co. said Friday it had revised upward its full-year operating profit forecast by 7 percent to 300 billion yen, in stark contrast to Sony and Toshiba, which have cut their outlooks.

Matsushita, known for the Panasonic brand, said strong sales of its plasma-display-panel TVs and washing machines as well as cost-cutting measures were expected to help post better-than-expected earnings for the year ending in March.

In the October-December results announced the same day, its operating profit — profit from regular business activities — jumped 24 percent from a year earlier to 88.25 billion yen, on revenue of 2.3 trillion yen, up 13 percent.

The Osaka-based firm said it enjoyed strong sales during the important yearend season, especially in Japan, where revenue for the three-month period soared 28 percent.

The firm’s main growth driver has been PDP TVs, whose third-quarter sales nearly doubled from the same period a year earlier.

“Powerful digital profit,” quipped Tetsuya Kawakami, Matsushita senior managing director, during a news conference in Tokyo, underscoring the product’s importance to the firm.

But the company has not been insulated from steep price falls that slashed its rivals’ profits. Matsushita said price falls sapped 88.7 billion yen from its profits, although cost cutting more than offset the losses.

Matsushita’s third-quarter results moved in the opposite direction to those of rivals such as Sony Corp. and Toshiba Corp., which reported sharp drops in earnings, forcing them to cut their full-year outlooks.

The other exception in the struggling industry is Sharp Corp., also an Osaka-based firm.

It recently reported double-digit earnings growth for the third quarter thanks to robust growth in sales of liquid-crystal-panel TVs.

“There are two winners in the flat-screen TV market,” said Matsushita’s Kawakami, without naming Sharp and his firm.

He said the winners’ strength resided in “vertical integration,” by which he meant making vital components themselves, not relying on outside suppliers.

“In the digital age, makers that merely assemble parts cannot make money,” he said.

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