Western culture has spread far and wide in Japan, but one element of it has yet to take root here: the camper.
In the West, campers come in many shapes and sizes and are often self-contained units that have water and electricity. They usually include a kitchen, living and sleeping quarters, toilet and shower. Some come in the form of motor homes, others as units placed in the beds of pickup trucks. And then there are trailers.
The camper industry in Japan seeks to win over baby boomers who will soon retire and have loads of spare time, but the road to success is lined with many hurdles -- the main one perhaps being a lack of infrastructure to accommodate such vehicles, which often have a high retail price.