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You have probably come across a goofy rabbit waving a flag, a grim-faced businessman looking upward into the sky, or a smiling trio comprising a Japanese and two foreigners giving the thumbs up.

The advertisements are different but the goals are the same. These people — and the flag-waving rabbit — are all part of massive ad campaigns launched by companies battling for their slice of the 670 billion yen foreign-language education industry, which is prospering thanks to the nation’s insatiable desire to learn English.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
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