One of the hottest companies in Japan today doesn't produce cars, electronics or, for that matter, anything else. Its business is pure destruction, and by singing its praises the tiny Yokohama demolition firm has become dynamite.
Nihon Break Kogyo Co.'s song splashed onto Oricon, one of the nation's most influential music charts, on Monday. It is the first time a "shaka," or corporate anthem, has made the charts, according to Oricon Inc., a major Tokyo music information provider.
"Nihon Break Kogyo Co., Shaka" was released Dec. 17 by Infinite Records. It was composed two years ago for business use and was nearly forgotten by the company, until it suddenly entered the nationwide spotlight when it was picked up by a TV program in late October. It immediately created a sensation, mostly with teenagers.