At a boutique in the trendy Harajuku district of Tokyo, a young woman picked out a black pleated miniskirt and went into a fitting room to try it on. Soon after, a saleswoman brought her a pair of long white boots.

"The trend for this fall and winter is miniskirts, and long boots go well with them because they accentuate people's figures," said Mariko Tamura of World Co., the nation's leading apparel company.

World sells its OZOC brand through the boutique. The brand is aimed at women in their 20s.