The phrase “I wouldn’t want to be in your shoes” threatens to take on a whole new meaning as summer kicks in, with an estimated one in five Japanese suffering from athlete’s foot.

Drug makers are marketing athlete’s foot medication at unprecedented levels, pumping money into TV commercials and beefing up store displays.

Unable to view this article?

This could be due to a conflict with your ad-blocking or security software.

Please add japantimes.co.jp and piano.io to your list of allowed sites.

If this does not resolve the issue or you are unable to add the domains to your allowlist, please see out this support page.

We humbly apologize for the inconvenience.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.